The company says the Tipping Platform not only helps customers say thank you to their drivers, but allows drivers to get paid more.

In autonomous trucking, the new company would be competing with Alphabet’s Waymo, as well as startups Aurora Innovation, Gatik AI, Waabi Innovation Inc. and TuSimple Holdings Inc.

Transfix, like many freight brokers, has struggled over the past year as freight volumes and rates have fallen alongside waning demand. 

Variable market conditions and a continuously shrinking workforce have drastically crippled supply chains in recent years. Automation is the only viable option for companies looking to address labor shortages and optimize operations during times of peak demand.

Warehouse automation is gaining traction among operators of manual distribution and fulfillment centers amid demand pressures, customer expectations driving e-commerce, workforce churn and shortages, and an emerging mix of larger and more complex facilities catering to last-mile delivery.

Person-to-goods (P2G) and goods-to-person (G2P) are the two major approaches for order picking automation technology.

The COVID-19 pandemic has been one of the complicating factors that’s hampering warehouse worker retention, but it’s certainly not the only thing that’s made this quest even more challenging.

For busy warehouse operations, accurate labeling is essential. Unfortunately, many modern warehouses are still relying on outdated methods.

How do you scale operations up and down without risking inefficiencies that threaten the very core of your business? An important part of the answer lies in the deployment of smart technology. 

Continuing supply chain threats and opportunities are the new normal. But some of these disruptions will also present opportunities for growth for those who are ready, willing and able to act.