It’s clear that the world has changed a lot in the last few years. One industry that’s seen unprecedented change is ecommerce. Even as the world has returned to a sense of normalcy after the pandemic, there are some changes that are here to stay. Most notably, shoppers have become more comfortable ordering online. In fact, global ecommerce sales are expected to total $6.3 trillion in 2023. While an increase in online shopping can be a good thing for many companies in the ecommerce space, it isn’t without its challenges. Consumers have a higher set of expectations. Plus, brand loyalty has rapidly decreased. If there’s an issue with a shopping experience, customers now need only go to a different website to find a competing product.

To add to the complexities of the ecommerce expectations, inflation and rising costs of operating businesses are putting ever-increasing constraints on pricing. Carriers are hiking rates, especially during peak seasons, making it all the more important for shippers to diversify their portfolio of carrier options. Many shippers are also looking to regional carriers to help meet needs. Now, more than ever, shoppers expect a smooth experience when ordering online, and shippers need to have an effective ecosystem in place to meet those demands, at a price that the company can afford. Anyone who can’t provide this will be left behind.

This new time in ecommerce can be exciting. But if a company is unprepared, it can be a headache. While we can’t control the ebbs and flows of the industry, we can control how we perform. Take proactive steps to be ahead of the shipping game – form useful partnerships, adopt the right technology, and keep the customer experience top of mind. Do it right, and your customers will thank you for it.

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